Shannon Gorman
Experience
Wintrust Financial Corporation, Assistant vice president of creative
April 2025 - Present
Reporting to the Chief Marketing Officer, I lead the creative direction and daily operations of a 14-person team, shaping everything from brand identity to content production across digital, print, video, and web. I balance hands-on work with team leadership, ensuring ideas don’t just look good—but work in a corporate environment with high expectations and tight timelines.
Built a team culture that encourages fresh thinking while staying grounded in brand consistency and corporate structure.
Guide the visual direction of campaigns that speak to complex audiences without watering down the message.
Present and represent creative work to leadership—translating ideas into clear, strategic conversations.
Manage workflows without micromanaging—keeping projects on track while giving the team space to do their best work.
Protect the integrity of the brand by ensuring all creative work aligned with company values, voice, and industry standards.
Resource manage freelancers when needed, scaling output without sacrificing quality or cohesion.
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Wintrust Financial Corporation, Creative team lead
May 2021 - April 2025
Progressed into this leadership role by consistently delivering high-impact creative work and driving brand excellence across multiple business lines. Played a central role in shaping the creative team’s structure and standards—laying the foundation for my current position as Assistant Vice President, Creative.
Spearheaded end-to-end creative campaigns across Retail Banking, B2B, Wealth Management, Sports Sponsorships, and Internal Leadership initiatives.
Conceptualized and art directed breakthrough campaigns from strategy through final execution, influencing both brand perception and customer engagement.
Managed and coached mid-level designers, fostering growth and improving team efficiency through improved workflows and collaboration.
Guided the visual direction of campaigns that speak to complex audiences without watering down the message.
Oversaw and streamlined work with three external creative vendors, ensuring consistency and brand alignment across all outsourced work.
Developed and implemented a 100+ asset creative library, increasing cross-departmental access to branded content and improving campaign speed to market.
Built the foundation for visual brand guidelines and led internal adoption—establishing a consistent, scalable system for future creative work.
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Wintrust Financial Corporation, Senior Graphic Designer
August 2018 - May 2021
Lead creator of design concepts for digital and print marketing assets for retail banking, B2B Banking, Sports Sponsorships and internal Senior Leadership.
In charge of conceptualizing visually compelling campaigns that led to strong deposit growth and brand recognition.
Partnered with copywriters and strategists to create multi-channel campaigns that highlighted deposit product benefits and drove customer action across print, digital, and social platforms—using strong branding and design to capture attention and communicate value.
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Arthur J. Gallagher, Senior Graphic Designer
June 2017 - August 2018
Promoted to Senior Graphic Designer.
Lead creator of design concepts and marketing assets.
Conducted creative briefings with clients and marketing managers.
Contributed to group critique and brainstorming sessions with the design team and Creative Director.
Recruited to work with the Global Branding Team to design and execute a company global re-brand as well as the environmental design of The Gallagher Way at Wrigley Field.
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Arthur J. Gallagher, Graphic Designer
December 2016 - June 2017
Graphic Designer at an Insurance, risk management and consulting fortune 500 company on a global level.
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Freelance & Contract worker, Graphic Designer
2012 - June 2016
Graphic Designer for various clients across Chicago and Michigan.
Notable clients include Viking Appliance & University of Chicago Hospital.
contact
Email: SGORMANDESIGN@GMAIL.COM
Phone: 815.412.4926
LOCATION: CHICAGO, IL
Education
Columbia college chicago
chicago illinois
BFA, GRAPHIC DESIGN
2012 - 2015
professional skills
Management
Strategy
Creative Direction
Graphic Design
Brand Adherence & Growth
Process & Workflows
Process Improvements
Creative Cost Tracking
Operations
Creative Planning
Presentation & Public Speaking
Delegation
Vendor & Resource Management
Problem-solving
Critical Thinking
Flexibility
Teamwork
Attention to Detail
Time Management
Composure
Receptive & Agile
Trend-Aware
technical expertise
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe XD
Figma
Workfront
Frontify